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Profile

TextureCoat has a track record of more than twenty three years, being tried and tested against international standards and has met with the most stringent technical regulations and application requirements in countries such as Australia, New Zealand and the United States of America.

A hard wearing overlay system which can be used on floors and walls, for both internal and external applications, TextureCoat has been extensively used in the commercial, retail and domestic arenas and has successfully withstood the harsh climatic extremes in these countries.

Being ideally suited to the South African climate, it was decided to introduce a uniquely different and individualistic overlay alternative into a South African market that had become stagnant, due to the lack of new innovative products.

By the late 1990’s the newly established company, Afristone Decorative Concrete, started trading and importing TextureCoat from New Zealand for decorative flooring applications, not yet available in South Africa.

In 2002, its New Zealand business associate returned to South Africa as a business partner (now retired) who had undertaken extensive TextureCoat technical training and hands-on application for three years. Afristone Decorative Concrete became a registered entity.

By mid-2003, market awareness and demand for TextureCoat had increased to such an extent, that a decision was reached to purchase the formulae and distribution rights and to start manufacturing in South Africa.

With the success of the TextureCoat more frequent requests were made for a floor with a smoother finish, and with this mind, Afristone Decorative Concrete introduced SmoothCoat to its clients.

SmoothCoat and TextureCoat are truly “proudly South African” being manufactured in South Africa using only the highest quality materials sourced locally in their production. Both products are guaranteed from bag to bag within a single produced batch lot.